WAYZ - ETHICAL SNEAKERS MADE WITH PASSION


As producers and consumers we have an immense power through the products we make and demand we create. We need to be conscious about this POWER and ACT, producing and consuming responsibly, to fight mass consumption, waste and human exploitation.

OUR MISSION

 

We create and sell authentic* and ethical sneakers, with great quality and timeless design at fair prices.

*proven authorship, provenance, origin and production

 

We are conscious about the challenge we have ahead of us and our limits. It’s hard to control the full product lifecycle, from production till the moment the product is recycled or upcycled. But it’s our wish to push boundaries and work together, with many other partners (brands, producers, organizations, etc) to reduce the ecological footprint of our products.

 

This is the first step of a big ladder we want to climb to the top, always keeping in mind that above all, we want to be transparent and honest, not perfect!

BUY LESS
BE CONSCIOUS
CHOOSE WELL

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OUR ETHICAL BUSINESS MODEL

ENVIRONMENTAL RESPONSIBILITY

We use eco-friendly premium materials- biodegradable (chromium and metal free) leather, recycled plastic from plastic bottles, recycled rubber, latex, wool and wood fibres.
We source and produce locally, in Porto, Portugal.

TRANSPARENCY

We are open and transparent about our organisation, products and cost structure.
We believe our customers have the right to know, where, how and who made their sneakers and what are they paying for when buying a pair of WAYZ.

FAIR PRICES

We sell directly to our customers and propose fair prices and the best value for money.
We work with the least intermediaries.
We are frugal and simple and have a light and flexible cost structure.

SOCIAL RESPONSIBILITY

We give back to society creating a positive social impact.
In cooperation with SAOM, a NGO from Porto, 1% of our sales will help socially vulnerable and homeless people getting their lives back on track.

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ECO-FRIENDLY AND PREMIUM MATERIALS

The Sounder - White Sneakers by Wayz
Recycled rubber outsoles
Premium bio leather upper
Biodegradable inner sole
Premium bio leather lining
Recycled Polyester upper

FAIR AND TRANSPARENT PRICING

Have you ever wondered

how much it costs to make a pair of shoes?

We hope this transparent way of working directly affects your purchase decisions. Now you know what you are really paying for when buying our conscious sneakers.

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It’s part of our ethical business model to be open and transparent about our cost structure. We believe our customers have the right to know what they are paying for when buying a pair of WAYZ.

Traditional model

The traditional retail model involves both, wholesale and retail mark-up costs, which are usually more than five times the total production cost.

Wayz model

With a direct to consumer business model WAYZ adds approximately three times mark-up to production price to cover our costs: design and production, research, administration, taxes(VAT), transport and content creation.
We avoid sponsorship or mass market advertising. We are focused on growing our community and fans online. Great products and word-of-mouth is our best marketing strategy!

 

Quality and fair prices accessible to the many

The final price is the result of our business model: a direct to consumer approach, cutting out middlemen, a local and simple supply chain and above all our cost efficient structure that enables us to make premium long lasting sneakers at fair prices and accessible to more and more people.

We hope this transparent way of working directly affects your purchase decisions. Now you know what you are really paying for when buying our conscious sneakers.

LOCAL SOURCING AND PRODUCTION

Who Makes your shoes?

 

To ensure the highest quality of our sneakers we have carefully chosen personally every supplier that we work with.

From Porto with Passion and Ethics

 

All the shoe components are sourced and production takes place within a 70kms radius in Porto.
Our partners are family owned businesses, with decades of experience and great know-how in shoemaking, where passionate shoe artisans are fairly paid, there are good working conditions and labour laws are fully respected.

Local Partners

 

Being close to our producers and suppliers is a big advantage because we can visit them oftenly and build lasting relationships, work hand-in-hand, test new designs, materials and improve the quality of our sneakers.

Besides it reduces drastically the ecological footprint of our products because we don’t need to make every shoe component travel the world several times before our sneakers get to your feet.

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